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Why Do Chicagoans Say “Jewels” Instead of “Jewel”?

Have you ever shopped for groceries at Jewels? If you have, you’re pronouncing the store’s name wrong. It’s Jewel — short for Jewel Tea Company, the name of the original business that was founded here in 1899. So why do so many Chicagoans add an s? It’s a linguistic phenomenon with stores, especially grocery stores. Kroger, Aldi, […]